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  1. Selling SEO During an Economic Downturn

    Fresh content and links, and continuous monitoring of site structure, information architecture, and things like 404 error code best practices are paramount to reaching organic visibility and traffic goals.

  2. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  3. SearchDay | Obama is Winning the Internet War

    Error Pages 2. Google Webmaster Tools Adds Hack Alert For CMS Programs Posted by Frank Watson Oct 16, 2008 Google will be alerting sites to possible hacks of their CMS programs the Google Webmaster Central blog announced today.

  4. Common Problems with 404 Error Pages

    The last thing you need in the Google index is an error page. It may surprise you to learn that the way a Web site handles 404 error pages can affect search engine rankings. Although some would argue how much negative weighting is placed on sites...

  5. SEW Experts: Common Problems with 404 Error Pages

    In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages. Misconfigured 404 error pages can affect your search engine rankings.

  6. SearchDay | Google OS Arrives, In the Form of a Browser

    Aug 29, 2008 So I log into my companies webmaster tools today to check on things noticed a very supicious error. Google Chrome: Google Open Source Browser Posted by Frank Watson Sep 1, 2008 Philipp Lenssen over at Blogscoped has a detailed article...

  7. Google Sitelinks - The Good, the Bad, and the Ugly

    This is Google's fault because the crawler should always check that pages linked to from sitelinks aren't returning a 404 or other error code. Frank Watson Fires Back I've seen Marissa Mayer speak, and she's consistently said that Google pushes out...