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Water Army

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. Clearme sends out swag packages thanking its loyal...

  2. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  3. Human Flesh Search Engines in China

    China’s Water Army In China, online vigilantes, or “netizens,” use the Internet as a “human flesh search engine” to find and punish people who publish material they consider inappropriate. Human Flesh Search Engine” is an imprecise translation of...