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Water Army

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  1. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  2. Human Flesh Search Engines in China

    China’s Water Army In China, online vigilantes, or “netizens,” use the Internet as a “human flesh search engine” to find and punish people who publish material they consider inappropriate. Human Flesh Search Engine” is an imprecise translation of...