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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you find yourself in some hot water, like British Outfitters, try to get in front of the situation. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Lake Tenkiller is known as "heaven in the hills" for the way the clear water reflects the expansive blue skies, and the Oklahoma City National Memorial and Museum captures the city's emotional journey of resiliency and hope.