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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big...

  2. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Users would have the option of watching the video or simply listening to the track. It’s also believed there will be a free component to this potential music video service, which will likely be “unlimited, on-demand access to full tracks on all...

  3. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...