Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. BrightRoll Platform came in second with 2.2 billion, followed by Adap.tv with 1.8 billion...
I recently read an amusing history of "fascinating" TV ratings facts. Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today...
New TV and sports content drove the highest growth in video streams in Q4 2012. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it?
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? The first VCR was introduced in 1956 – the Ampex VRX-1000 – but at a cost $50,000, only large TV stations could afford it.
AllFacebookA look at the favorite activities, brands, movies, music artists, TV shows, sports, sports teams, and athletes among 18- to 34-year-olds. Adding What You're Doing to Status Updates – Facebook NewsroomFacebook status updates can now...
People spend more time on the Internet than watching TV. “Search sits at the core of online behavior. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the...
It's basically a commentary that happens on your couch, watching TV, talking to your family and friends. Ninety-five percent of all the conversations about TV shows is happening on twitter. Lunenfeld mentioned several TV shows that engage with...
When watching TV on multiple screens, are you watching TV or a mobile device? The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more.
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But perhaps more significantly, it wasn't just that they consumed more content overall – in many...
For the first time, an entire generation has grown up watching content on their own terms. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. According to GfK MRI Fall 2012 data, members of Gen...
So, it appears that 5.6 percent fewer Americans are now watching 14.2 percent fewer online content videos, but 4.2 percent more video ads than they were seven months ago. BrightRoll Video Network came in second with 1.6 billion, followed by Hulu...
When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. Mobile engagement and activation, while consumers are...
Live television events are seeing some of the highest ratings in years and social media brings a level of community and connection to TV watching the likes of which the medium has never before experienced.
According to the Nielsen report, more people are engaging with social media while watching TV. Sixty-three percent of users in the Middle East and Africa use social media while watching TV and 52 percent in Latin America do the same.
BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion and Hulu with 1.5 billion. Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network...
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. October 22, 2012: YouTube has started adjusting the ranking of videos in YouTube search to...
They tried TrueView instream and in-search ads, and created videos for their brand channel by trimming up TV spots. CH: Since viewers can skip the ads, we know that the people watching our ad are more likely to be interested in modular homes, in...
Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, and Adap.tv with 1.2 billion, Hulu with 1.1 billion. Time spent watching video ads totaled 3.5 billion minutes, with BrightRoll Video...
A new initiative from 20th Century Fox called The Digital HD project is bringing over 600 new movie and TV titles to users of Google Play and YouTube, among others. And over the next few weeks you’ll be able to rent or buy your favorite Fox movies...
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out - going forward Google plans to focus exclusively on digital. In part, Google's TV effort was slow to attract...
