The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Modern Family" is the second highest rated sitcom on television with around 10.5 million viewers. It has its roots in the television “upfronts,” where the television networks showcase their upcoming seasons to ad buyers in an attempt to sell as...
Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. Live television events are seeing some of the highest...
The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google Play, YouTube police (YouTube) content before it is put online as long as it informs users...
Google has now tried and failed to disrupt the traditional advertising business in print, radio and television. Video is increasingly going digital and users are now watching across numerous devices. Following a four-year effort in the incredibly...
Even now we are running programs that tie consumer profile data into household-targeted television commercials. So you could be watching the same show as your friend, but seeing different commercials based on who you are.
Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching...
The report examines how the online video market can be used to supplement traditional television advertising. The average user spends more than 21 hours per month (up 47 percent) watching more than 200 content videos (up 20 percent).
Google TV Click: Control Television Google TV Click will let you control the actors and locations of any and every television show or movie you're watching, whether its "Star Wars" (blast Jar Jar Binks to a galaxy far, far away!
Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points. The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show...
Magid Associates revealed last fall that 39 percent of men ages 18-to-34 watch online video content daily and that among this group the computer now outpaces the television as the primary medium for entertainment.
Its first partners are Showtime, Fox, Food Network, DirecTV's Audience Network, Halogen, Science Channel and CBS Television Distribution. No one famous has signed up just yet, but CEO Somrat Niyogi says, "Imagine watching TV and tuning into a...
Nevertheless, 30 years ago, when cable television expanded our viewing possibilities from just a handful of channels to hundreds, few predicted that MTV, ESPN and CNN would go on to bring us some of the most defining media experiences of the last...
Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. The ability to see how far viewers are watching through their video in a new...
Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. This should be worth watching for a number of reasons - how people react and...
Davis came of age watching the television shows (and commercials) of the early 1960s. I consume YouTube case studies the way other people consume Lay’s potato chips (“betcha can’t eat just one”). And I’ve just devoured the “Ask the Ceiling Tile Guy...
In the early days of television Senate subcommittee hearings were as popular as soap operas. People should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers...
In an Edinburgh conference for the UK TV industry, Google Executive Chairman Eric Schmidt discussed the integration of television and the web. Virtually all the television manufacturers on their very high end will eventually adopt Google TV, or...
And the delta (11.6 hours) between the two sets of data about the average amount of time a viewer spent watching video in May is greater than the amount of time the typical American spent watching American Idol (which is one of the highest-rated...
SageTV also "slingboxes," allowing users to watch their television programming on computer systems once an additional piece of computer hardware is installed on a host computer system. SageTV, a software and hardware company that built a product...
