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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich storylines and bring us together to virtually co-view. Live television events are seeing some of the highest...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google TV Click: Control Television Google TV Click will let you control the actors and locations of any and every television show or movie you're watching, whether its "Star Wars" (blast Jar Jar Binks to a galaxy far, far away!

  6. Social TV Grows Up: Communities and Advertisers Flock

    Viggle not only lets users check in to television shows, it rewards them for checking in to those shows (and for watching in-app video ads) with points. The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show...

  7. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Its first partners are Showtime, Fox, Food Network, DirecTV's Audience Network, Halogen, Science Channel and CBS Television Distribution. No one famous has signed up just yet, but CEO Somrat Niyogi says, "Imagine watching TV and tuning into a...