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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Guest blogging still has its place in the online marketing ecosystem, and likely always will. So if your blog relies on multiple authors, you don't need to worry, unless some of those authors are producing poor or suspect content, something which...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. Getting useful data from an online calculator? It’s not like you could use checks and Xs to get me to sign up for the Miley Cyrus Online School of Dance.