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Watching Advertising Age

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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore.

  2. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Davis came of age watching the television shows (and commercials) of the early 1960s. Although the company used to run a lot of newspaper and magazine ads, Davis says, “At least 90 percent of our marketing budget currently goes towards online...

  3. Content is King...IF You Promote It

    A recent article from Advertising Age was "retweeted" close to 1,800 times on Twitter (according to TweetMeme. However you promote your site on the social networking Web sites, one thing's for certain: Google is watching.

  4. I'm a PC, What Are You?

    Data mining is mission critical for companies in the digital age. After 20 or more minutes of watching tourists, vagrants, and other free Internet seekers use and abuse the test machines, I was finally able to try one out.