Watching where the target audience discovers and subsequently shares stories is critical to understanding their true reach and relevancy. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and...
YouTube is hoping that this will encourage a new way to use the homepage and therefore more time spent watching videos. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users...
Not only can you get regional breakdowns of popular videos, you can also filter based on gender and age demographics, if you are interested in seeing what women between the ages of 35-44 are watching on YouTube, for example.
If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion-hour-long YouTube marathon would last from way back then until the wee hours of this morning. And this week Robert Kyncl, Vice President, Global Head of...
Time spent watching video ads totaled 5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network deliq...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
Google reps, if you're watching this, I'm sorry, but we're outing you guys on what actually works. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including...
While advocates of this Identity Ecosystem love to claim how much more secure we'll all be with an ID provider watching out for our privacy, I have to ask myself – who will be watching them? I was certain it ran a lot deeper than that.
What are consumers’ preferred methods of watching? Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it? Video is a powerful way to reach audiences both for publishers and...
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Even the pause button makes the picture go haywire, just like you're watching it on a really bad VCR player:
Adding What You're Doing to Status Updates – Facebook NewsroomFacebook status updates can now include what you're watching, reading, listening to, eating, or drinking, and how you're feeling. Google's Matt Cutts and former ex-Googlers talk spam...
The final head smacking moment came while watching users go through the checkout process and submit test orders. It is amazing how much actionable information you can instantly glean from watching and listening to people use your website.
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
If you aren't careful, you could be leading a team made up of members who spend all watching TED talks or annoying Wall Street Journal journalists with guest post pitches. Managing an outreach team can be a daunting task, as you are essentially in...
When there's nothing else to look at… (Links to "watching paint dry") You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never...
People spend more time on the Internet than watching TV. “Search sits at the core of online behavior. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of Conductor, and presenter at the SEO in the...
It's basically a commentary that happens on your couch, watching TV, talking to your family and friends. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.
When watching TV on multiple screens, are you watching TV or a mobile device? And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
After watching hours of TV, the last thing you'd want to do is pick up your tablet, stare at another screen, and start surfing the web, right? There are some things in life that you don't have to be good at to enjoy.
