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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. As digital marketers we’re far past the point of...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You're watching television and see the most hilarious commercial about a singing cat (or something else ridiculously adorable), and of course you must see more videos of singing cats. Nielsen's 2014 Digital Consumer Report found that 84 percent of...

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    The commissioner added that the EC and its investigators would be watching Google in the future. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. Brands often create content strategies that cater to specific devices and their expected...

  6. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. And it got me thinking – what are the differences between good PPC...