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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. Brands often create content strategies that cater to specific devices and their expected...

  2. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. And it got me thinking – what are the differences between good PPC...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually watching the users. Try to avoid biasing your research by watching users using existing technology.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    In fact, 73 percent of all consumers are more likely to purchase after watching videos explaining a product or service. According to the study, video helps businesses connect with their customers and leaves consumers with a positive impression of...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Tablet usage is still fragmented meaning people use their tablets while doing something else (like watching TV or traveling). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...