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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  3. New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

    So we definitely could see more fluctuations in search results over the next 10 days while Google watches to see how this new update is impacting the search results, particularly spam and authority sites, and then continue to rollout the update...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    What is more, with TrueView pricing you only pay every time a user watches your entire video ad. What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform...