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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  2. New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

    So we definitely could see more fluctuations in search results over the next 10 days while Google watches to see how this new update is impacting the search results, particularly spam and authority sites, and then continue to rollout the update...

  3. Google AdWords for Video Launches with Improved Targeting on YouTube

    What is more, with TrueView pricing you only pay every time a user watches your entire video ad. What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform...

  4. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The advertiser only pays when a viewer watches at least 30 seconds of the video without choosing to “skip” the ad, which counts as an increased view on YouTube. At NASCAR races – the most popular spectator sport in the U.S.it’s all about heart...