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War Elephants

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  1. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Just a few miles away from where I write this article lie the ancient remains of Carthage, the one-time capital of the Carthaginian empire of Hannibal and his elephants. Truly great empires generally fall for one of two main reasons -- they expand...

  2. Universal Search: The (War) Elephant in the Room

    Hannibal brought with him massive war elephants that devastated all they encountered. Our elephants are verticals -- Web sites, images, videos, news, local listings, and the like -- and our playing field is universal search.