Just a few miles away from where I write this article lie the ancient remains of Carthage, the one-time capital of the Carthaginian empire of Hannibal and his elephants. Truly great empires generally fall for one of two main reasons -- they expand...
Universal Search: The (War) Elephant in the Room OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together.
Hannibal brought with him massive war elephants that devastated all they encountered. Our elephants are verticals -- Web sites, images, videos, news, local listings, and the like -- and our playing field is universal search.
Universal Search: The (War) Elephant in the Room OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together.
When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. In today's SEM agency issues column, "Universal Search: The (War...
