If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. Universal Search: The (War) Elephant in the Room OUTSOURCED When the...
But no single soldier can take on a war elephant alone, which became the problem for the different disciplines when confronted with universal search. The whole ordeal begs an intriguing tactical question: when armed with spears and swords, just how...
Universal Search: The (War) Elephant in the Room OUTSOURCED When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together.
In today's SEM agency issues column, "Universal Search: The (War) Elephant in the Room," William Flaiz compares universal search to the war elephants, and notes that search marketers must realize that focusing all efforts in harmony is the only...
That said, some of you may be wondering about the elephant in the room: buying links on pages with high PageRank. However, Google is now at war with paid links. Mention it in a room full of SEOs (define) and you'll likely be treated to a mixture of...
WHOIS data reminder policy - a white elephant? New fronts opened in war on spam. HydraLinks is a browser enhancement utility that addresses some of the shortcomings of our primary web access tool. We all have our own techniques and tricks to speed...
Married to an Elephant: Coping with Google's New Advertiser Editorial Policies. Silicon Valley: 'This Is War'. Search hours can be provided for the first time based on figures from two different sources, Jupiter Media Metrix and Nielsen//NetRatings.
