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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual revenue and...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. Overly generic terms: If you’re a wedding...

  4. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  7. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads Google is the big daddy of paid search ads. For those who might not know what those little...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? You want to see the percentage of mobile traffic from organic search. You want to take note of how many you are receiving from mobile search and compare that to desktop.