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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Before you start switching your Google ad campaigns for the Shopping update, be sure you...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    What if now you want to rock those +Post ads, but you don't have the 1,000 followers on G+ to get started? +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. While many advertisers focus heavily on initial keyword...

  4. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Nonetheless, they know it's important and just want to see results. Most business owners don't understand how SEO works and...

  5. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy percent of computer and tablet users and 61 percent of smartphone users said they want ads customized to their immediate surroundings. When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the...