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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on.

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. After all, don’t we want to influence the quantity and quality of...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Full-Screen Floating Ads (aka Overlay Ads) If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. Users hate them, so be very careful when you trigger...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual revenue and...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. Overly generic terms: If you’re a wedding...

  7. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.