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Walmart

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition.

  2. Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

    Walmart The data for July showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Looking at "storyteller" averages, this data is defined...

  3. How to Reach and Market to Moms During the Back-to-School Season [Study]

    Nine percent of back-to-school search terms led shoppers to Walmart's website, while JCPenney and Macy's received 2 percent of traffic from these terms. The back-to-school event is the second largest shopping experience in the U.S.behind major...

  4. How to Avoid PR Disaster With a Social Media Policy

    Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...

  6. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Amazon.com was the most visited e-commerce site on Thanksgiving Day, according to Experian Hitwise, followed by Walmart, Target, Best Buy, and Sears. Amazon.com remained the top visited retail site on Black Friday, with Walmart in second place.

  7. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The example below shows an ad for Kraft Foods appearing on the Walmart.com website. In fact, Amazon and Walmart aren't the only ones getting into the Digital Endcap game today. The holiday retail season is upon us and once again billions of dollars...

  8. Holiday Season Search Trends of Top U.S. Retail Brands

    They are bidding on their own keyword of “walmart.com”, but they also bid on more precise keywords such as “hp touchpad” and “gears of war 3”, directing the consumer to view ads for something in particular that Walmart carries.