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Wallet

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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    This technology would obviously be of interest to Google, especially in the Google Shopping and Wallet spaces. Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum.

  4. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet. Google has been showing seller ratings and reviews for a while now, and with good reason.

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Bonus: For Mac users, we’re partial to Pixlemator, a wallet-friendly (around $30) and lightweight version of Photoshop. We live in a world with no shortage of tools. In fact, for every task an online marketer may face on a day-to-day basis, there’s...

  6. Google Wallet Disables Prepaid Cards Until Security Flaw Fixed

    Google has disabled parts of its Wallet service as the company looks to address a high-profile security vulnerability. The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security...

  7. Extreme Couponing: Searching for the Deals

    If a retailer wants to maintain its share of wallet, it had better be front and center with these cost-conscious consumers – even at a cost to their margins. Although this may be a familiar childhood scene for most of you, couponing has evolved far...

  8. New Google Privacy Policy Combines User Data From All Google Services

    The only products that seem to have their own product-specific privacy policy are Chrome and Chrome OS (“to explain our privacy practices specific to those products in more detail”), Books, and Google Wallet (because it’s “regulated by industry...