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  1. Know Your Platforms: AdWords vs. AdWords Express

    To help answer some of these questions, I’d like to walk you through the key differences between AdWords and AdWords Express. Also, falling in line with Google’s stance on the importance of cross-device marketing, both platforms allow for targeting...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Let’s walk through the implementation. The code changes are fairly straightforward; we just need to replace one line of the script. The new line of script basically allows your tracking script to support the display targeting platform.

  3. 14 Tips on How to Become a More Efficient SEO Professional

    What are the real mid- to long-term consequences going to be if you walk away from your role? Bottom Line How much work have you actually done in the last hour? The last few days? This month? Would you have expected more from that time if you had...