The service has already been trialed by a number of firms, including Everything Everywhere, Microsoft Japan, Walgreens, and GoPro. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines...
Walgreens has been employing the most keywords of the three for a long time and has a much higher budget for their PPC marketing, although both they and CVS seemed to increase gradually around the same timeframes.
Kenshoo names Havas Digital and Starcom MediaVest Group as agency clients, along with Expedia, Facebook, KAYAK, Travelocity, Walgreens, Zappos, and others. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for...
Even Walgreens jumped into the mix letting fans know that they “carry candles” with the hashtag #SuperBowl. The Big Game has come and gone. While most people are talking about their favorite - or in some cases - least favorite Super Bowl ads, the...
So far, its value is being shown in stored value cards (Starbucks), ticketing (United) and loyalty (Walgreens). As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are...
The graphic below shows retailers such as Best Buy, JCPenney, Staples, Kohl’s and Walgreens all ranking significantly higher (six or more positions) on Bing/Yahoo’s list of top spending retailers than on Google AdWords in Q3 this year.
This ties into Walgreens’ existing system of deal distribution and POS redemption in its own branded app and rewards card. Walgreens, for example, allows users searching within its app to tie their rewards cards to Passbook.
At least 20 advertisers, including Bonobos and Walgreens, have been testing interest targeting on Twitter over the past few weeks, Yalif said. Twitter has enhanced its paid products for advertisers with a new targeting option that includes more...
They included Macy's, Walgreens, Old Navy, and others. Facebook is rolling out its Offers marketing platform to local U.S.businesses. Before, Offers - which competes with Google's platform by the same name, Groupon, and LivingSocial - had been...
One was Walgreens social media director Adam Kmiec, who has spoken with Foursquare about its future plans. During the last two years, it has worked with names like Walgreens, Pepsi, Dunkin' Donuts, Whole Foods, and Radio Shack.
A small pool of merchants including Macy's, Walgreens, and Old Navy have tested the deals platform during the last three months. Facebook Offers are now available to more brands, including some international marketers.
Another Turner example: A scene in the movie "Hitch," in which Will Smith suffers an allergic reaction to something he ate, could be followed by a spot for Walgreens, or the allergy medication Zyrtec.
