Technical SEO audits are one of the most powerful deliverables in all of SEO. They definitely provide the most bang for your SEO buck. Thorough audits take time, need to be guided by experienced SEO professionals, and need to leverage the right...
Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO Redesign: Teamwork First
It was 21 years ago today that Sir Tim Berners-Lee, then a humble scientist at CERN, made the first page on the World Wide Web publicly available. It’s hard now to imagine a world without the web, and it's hardly fathomable that just over two...
Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.
As search engine optimizers we hear the term "optimization" all the time. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on. Do we ever ask ourselves what it means to be a search engine optimizer?
The world is going mobile and with that so are our websites. Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give...
Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to...
We all use tools and access resources to keep us reacting quickly and professionally in this ever changing industry. On top of that, every day I get requests from people to test or review new resources, think up ideas to build internal tools and...
A new WSJ.com report tallies up the “mounting minuses” at Google+, citing lackluster engagement and a difficulty in differentiating the service from Facebook as challenges for the newer social network.
Once again, we've rounded the corner on a new year and many of us find ourselves re-evaluating our performance throughout many of life’s facets, whether it's how much we exercise or how well we eat. Just as we would to continually yearn to better...
Volunia, an Italy-based search engine, is preparing for its early beta stages. It promises to be a "radical new view" of search, and is being spearheaded by famed technology thinker Massimo Marchiori, PC World reported.
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more.
Back in 2009, Google officially started supporting use of the rel=canonical attribute in HTML. The canonical attritbute is part of a link tag, in the section of your HTML page. This code allows webmasters to help Google identify pages that are...
We learned last year that site speed is a ranking factor. Back in March, Google released page speed in Google Developer Tools. Now, Google has released a Site Speed report in Google Analytics. The Site Speed area can only been seen using the new...
This year, smart money will be spent on implementing search engine optimization (SEO) initiatives that scale. Where should enterprises allocate the bulk of their SEO budget this year? Seek out opportunities to realign these three core areas of...
Ever found yourself needing easy access to your favorite SEO toolbar, only to realize you're without your desktop or regular computing platform and stuck with your somewhat clumsy mobile device? I'm going to show you how to fix this, and make your...
It's 2011 and it's time to throw it out. What is it? It is your old approaches. It is how you work on everything -- from your website implementation to your site SEO. It is the cookbook, A-Z approach to website success.
The iPad. Surrounded by hype, adored by some, denigrated by others. Like the iPhone before it, the iPad is a category igniter -- it won't end up being the dominant product in its category in terms of sales volumes, but as the poster boy of tablet...
As someone who has been building websites for over 11 years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility. Seen as a type of website welfare, only for the few, they are often...
Today's Top Story: EricEnge SEO Link Building Fundamentals BY THE NUMBERS Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web...
