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  1. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    By voting by tweet, the audience could choose which character was the guilty party. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen.

  3. Eric Schmidt to Sell Google Stock Worth $2.5 Billion

    Schmidt's sell-off would represent as much as 8.2 percent of Google's total voting stock and 2.3 percent of the company's total outstanding stock, according to Google. Google Executive Chairman Eric Schmidt is to sell off roughly $2.5 billion of...

  4. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Find your voting location and hours” which links to Google’s Politics for voters who can search for their station and see a ballot summary by searching their home address. All three of the major U.S.search engines are catering to Americans...

  5. Is rel=author Really a Good Way to Judge Sources of Good Content?

    Clearly, there will be a lot of baby steps before the engines can truly vet this out and create real metrics to determine an author’s authority – which is what they will have to do ultimately versus trying to value them in the current format based...

  6. Getting to Where Search is Going to Be, Not Where It Has Been

    These link votes have long been bought and Super PACs of voting services have been formed in different link services. When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where...

  7. Google Launches New AdWords Targeting Option: Congressional Districts

    This allows politicians and their campaign teams to more precisely target voters, as ZIP codes or town lines don’t always correspond with voting districts. Politicians, rejoice! Google now offers AdWords targeting within specific Congressional...

  8. Obama Beats Romney Early in Digital Marketing Race

    Political candidates have campaigned and advertised since the outset of organized elections, but with the emergence of each new medium comes an evolving set of opportunities for communicating with the voting public.

  9. Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock

    The new class is a non-voting stock and will be listed on NASDAQ. Google revenues topped $10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 $10.58 billion. The Q1 2012 $10.65 billion in revenue is a new...

  10. International Women’s Day 2012 Google Doodle

    In 1908, 15,000 women had marched through New York City demanding voting rights, equal pay, and shorter work hours. Today’s Google Doodle celebrates International Women’s Day, an event for “globally recognizing and applauding women’s achievements...