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  1. 10 Vital Steps to Building Social Influence

    Influence was shifted from the campaign to each individual voter, to each voter and those they could influence. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.

  2. Obama Beats Romney Early in Digital Marketing Race

    People who search on a candidate’s name just may be a swing voter actively pursuing information on their November ballot choices. Among the Obama campaign’s most popular use of creative features Michelle, which is understandable given her overall...

  3. UK Election 2010: For Want of a Nail, the Shoe was Lost

    Brown overhead calling voter 'bigoted' With less than a week to go, some commentators on the UK Election 2010 are asking, "This was meant to be the internet election. So what happened? That's a fair question, considering the measurable impact that...

  4. Social Community: Free Pancakes Anyone?

    Voter turnout this year was already expected to be strong for many reasons, but as a friendly reminder and incentive, several companies gave away freebies. This, along with many other factors, helped drive the highest voter turnout since 1908.

  5. Barack Obama is Rocking the Youth Vote

    Our voter registration offices here in PA have been buzzing about the record number of younger registrants. For some reason, political pundits are finding it difficult to understand why Barack Obama is getting more of the "youth vote" in the...