Influence was shifted from the campaign to each individual voter, to each voter and those they could influence. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.
All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. Display ads are terrific for increasing awareness and building...
People who search on a candidate’s name just may be a swing voter actively pursuing information on their November ballot choices. Among the Obama campaign’s most popular use of creative features Michelle, which is understandable given her overall...
TrueView in-stream ads: To boost effectiveness, the agency team analyzed drop-off rates and audience retention time, and ended up cutting 30-second spots down to 18-20 seconds to maximize voter attention.
Simply type in your home address in the search box on the left hand side and if Google knows of your voting location it will show you where it is and give you directions on how to get there along with a host of other information such as your...
There would be lawsuits over voter suppression. And I predicted that UK Election 2010 "will be fought on Facebook, Twitter, YouTube, and blogs. However, Britain's first social media election seems more like "Silver Blaze.
It's a relatively elegant model that embodies what Silver believes to be sound logic about voter behavior, and there's something to be said for that. Who is he? A couple of years ago, Berman was my son Brendan's debate partner at Bates College.
Brown overhead calling voter 'bigoted' With less than a week to go, some commentators on the UK Election 2010 are asking, "This was meant to be the internet election. So what happened? That's a fair question, considering the measurable impact that...
These documents are supposed to be aimed at the voter to help them choose and hold those they elect to account later. Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U...
This is true of party members and activists just as much as the ordinary voter. Editor's note: This is the first in a series of columns dedicated to looking at the digital strategies and tactics being employed in the U.K elections from three...
This, along with many other factors, helped drive the highest voter turnout since 1908. Voter turnout this year was already expected to be strong for many reasons, but as a friendly reminder and incentive, several companies gave away freebies.
This is much more effective than buying a 30-second commercial on network television in hopes you reach a potential buyer or voter (and that they don't TiVo through it). Before last week, very little was known about Palin outside of Alaska.
You are not looking for that active voter who maybe knows who he or she is voting for," said Greenberger. You are looking for that more passive voter who is reading information but not quite ready to commit.
Our voter registration offices here in PA have been buzzing about the record number of younger registrants. For some reason, political pundits are finding it difficult to understand why Barack Obama is getting more of the "youth vote" in the...
For the record, I'm an undecided voter and if I've missed someone, you can safely assume their SEO is desperately in need of help, too. According to the Pew Internet & American Life Project, 75 million voting-age Americans have already used the...
These handy city guides are based on voter volunteers, and have existed for years off-line. Voting is one of the methods that we all accept for refining search results. While voting helps from a directional standpoint, results won't be perceived as...
A politician may be making claims live during a debate and a voter will be searching the internet to validate those claims, in real time. The Financial Times reports that Eric Schmidt, CEO of Google, warned politicians at a Tory party conference in...
Every voter had an equal say. Thank you, Aaron. That's for taking the research paper (PDF file) about detecting link spam that Gary wrote about earlier and breaking it down in non technical language (and Jim Boykin summarizes Aaron further here).
Google also offers a page (linked from Google.com) with links to help a voter locate their polling place. Both Ask Jeeves and Google have special logos for Election Day 2004 in the U.S. Clicking the Ask Jeeves logo searches for the word "vote" and...
FactCheck.org is a non-profit, non-partisan service run by the University Of Pennsylvania's Annenberg Public Policy Center that aims to help the voter sort out the mess. Search Engine Watch News + Search Engine Strategies Set For Stockholm, Chicago...
