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  1. So... You Think SEO Has Changed?

    Links are supposed to be a vote of relevancy based on the strength of the content that they link to. I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to vote on who they think is going to win the Super Bowl. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    In addition to these pre-game teasers, football fans and digital marketers will also be able to vote postgame for their favorite commercials from their laptops, smartphones, or tablets. Based on new data released by Unruly Media, digital marketers...

  4. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    After reviewing a few currently listed businesses, I noticed that Ripoff Report allows the posting of direct links to the company’s websites and social media sites with dofollow tags, meaning the links will count as a vote in Google.

  5. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Music magazine NME heard about it and asked their readers to vote for one specific Bowie song – "The Laughing Gnome". The vote was scrapped with that song in the lead. The vote was quickly cancelled, and the soda was imaginatively named… "Apple...

  6. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  7. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Hawaii Five-0" had a live vote for their "choose your own ending" episode. The winning ending, by Twitter vote, was aired. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.