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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Music magazine NME heard about it and asked their readers to vote for one specific Bowie song – "The Laughing Gnome". The vote was scrapped with that song in the lead. The vote was quickly cancelled, and the soda was imaginatively named… "Apple...

  2. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Hawaii Five-0" had a live vote for their "choose your own ending" episode. The winning ending, by Twitter vote, was aired. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.

  4. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Cardinal Peter Turkson, who was involved in the vote for Pope Benedict XVI, was a novice in the event of electing the pope and cleverly relied on the all-knowing Internet to uncover more detailed information on the candidates.

  5. Google Warns Secretive Government Group Could Kill Open Web

    Engineers, companies, and people that build and use the web have no vote. Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. In the program announcement, YouTube News Whether you’re...

  7. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In order for the case to proceed, three of the five commissioners would have to vote in favor of the action. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...