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  1. 10 Vital Steps to Building Social Influence

    Custom-created to support each and every aspect of the strategic vision, the technology had to serve the needs of the users if they were to be inspired and enabled to act (vote) and influence others to do the same.

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Hawaii Five-0" had a live vote for their "choose your own ending" episode. The winning ending, by Twitter vote, was aired. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter.

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Cardinal Peter Turkson, who was involved in the vote for Pope Benedict XVI, was a novice in the event of electing the pope and cleverly relied on the all-knowing Internet to uncover more detailed information on the candidates.

  4. Google Warns Secretive Government Group Could Kill Open Web

    Engineers, companies, and people that build and use the web have no vote. Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec.in Dubai, which the company says will give governments the chance to...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. In the program announcement, YouTube News Whether you’re...

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    In order for the case to proceed, three of the five commissioners would have to vote in favor of the action. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...

  7. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    The first video title was "a hunter shoots a bear", but at the very last moment, a YouTube annotation pops up to give the user a chance to vote on whether to shoot the bear, or not shoot it. With the pecs in motion on the second Old Spice campaign...

  8. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    As far as the SEO vote of confidence on PitchEngine, Zog Media Founder and CEO Jeff Herzog who is widely known as the founder of marketing giant iCrossing, partnered with PitchEngine in 2010 to develop its proprietary technology that combines both...

  9. Obama Beats Romney Early in Digital Marketing Race

    As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of an election and can...