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Volvo

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  1. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Our brain, always trying to converse resources and clear things out of consciousness (RAM), has no need to remember that the car ad we just saw was for Volvo, and that it was for the 4-door sedan. You're not likely to impulse buy a Volvo, for example.

  2. Google Releases Think Insights Trend & Research Hub for Marketers

    The "Volvo Across Screens" study, for instance, was conducted by Nielsen Multi-Media Labs with Google's involvement. Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms...