In the group that was exposed to TV ads alone, 50% of people correctly attributed the ad to Volvo. YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords.
Our brain, always trying to converse resources and clear things out of consciousness (RAM), has no need to remember that the car ad we just saw was for Volvo, and that it was for the 4-door sedan. You're not likely to impulse buy a Volvo, for example.
The "Volvo Across Screens" study, for instance, was conducted by Nielsen Multi-Media Labs with Google's involvement. Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms...
In partnership with Disney's upcoming "Pirates of the Caribbean: Dead Man's Chest," Volvo Cars is unveiling an online treasure hunt for an actual real buried XC60. The premise is that players use an online treasure map, unlocked with a secret code...
Companies testing the ads on Lycos include Microsoft, Budweiser, Volvo and HP. Search Engines Get Fancy With Ads From The Search Engine Report Sept. Several search engines have unveiled a range of next-generation banner ads.
