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  1. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...

  2. In Google We Trust (Your Identity)

    While this sounds great, to volunteer, it has a meaning which means that you have an option to not volunteer, to NOT participate. Critics of the NSTIC (and me) argue you do not have the ability to truly be a volunteer.

  3. Search, Social Media & the Offline Purchase

    It's not just about the ratings; these sites are loaded with very specific feedback coming from reliable sources (contributors already volunteer their time to post, so they are self-motivated to represent their opinions accurately).

  4. Using Search to Find Missing Persons: Scratching the Surface

    Fan pages are located in many categories, with a slew of subheadings: beliefs and causes, families, current events, or activities, all under "common interests;" or within community or volunteer under "organizations.

  5. A Keynote Conversation with Danny Sullivan and Jason Calacanis

    As the face of news changes, as citizen media and peer sharing shape our consumption habits (if by "we", we mean 15-year-olds, but it's rubbing off on the rest of us, too), it allows the architects of services like Digg, Wikipedia, and the new...