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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop a cohesive strategy.

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to 25)," Marin said in its announcement. Brands integrate into the fabric of people's lives, and it...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no conversions. You may have read about the introduction of attribution...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Adobe has announced integration between two key...

  5. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    While it showed high volumes by itself, it didn't take off as a trended term and showed minimal peaks throughout the night, eventually dying off when midnight reached the West Coast. New Year's Eve is possibly the only event that is celebrated all...

  6. How to Dominate the Entire First Page of Google

    For the social properties, increased volumes of activity will increase your rankings. Controlling the conversation around your brand is critical to upholding and improving reputation. In the long-term, monitoring social activity and proactively...