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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And while that is true to some degree, it is also a view that is dangerously...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Last month I posted an article that looked at the relationship between click-through rates and average...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Content marketing has gained much traction over the last 18 months and for...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. Google announced a number of new AdWords features and enhancements this...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Piecing together the sheer volume of data – more than 2.7 zettabytes and growing – is overwhelming without powerful technology," he said. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression volume as well. Last week, Google confirmed that it would be forcing...