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  1. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. But based on this knowledge base test, Google is in lead in terms of the volume of queries addressed...

  3. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...

  5. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. According to Bing, broad match modifier is a feature that helps advertisers...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. After we locate the top keywords with the highest KEI, I usually evaluate the search...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then transactional keywords are about 10 percent of search volume. Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage. Ever since Google unleashed 100 percent secure search, SEOs...

  8. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...