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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    We are confident that this feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. According to Bing, broad match modifier is a feature that helps advertisers...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. After we locate the top keywords with the highest KEI, I usually evaluate the search...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then transactional keywords are about 10 percent of search volume. Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage. Ever since Google unleashed 100 percent secure search, SEOs...

  4. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. I have always felt that the success of digital marketing is often attributed...