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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Piecing together the sheer volume of data – more than 2.7 zettabytes and growing – is overwhelming without powerful technology," he said. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression volume as well. Last week, Google confirmed that it would be forcing...

  3. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Click volume and spend also increased by 268 percent and 79 percent respectively, "but only at a fraction of the search impressions, indicating advertisers missed out on a captive audience. Brands integrate into the fabric of people's lives, and it...

  4. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Marin's report shows APAC is already the leader in Facebook user volume, with its global user base share projected to grow from 28 percent to 32 percent by 2015. If you're looking to grow your business internationally, a new report by Marin...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    What this volume of content does mean for marketers, is that we need to think more carefully about our content in order to maximize ROI. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    These subtle changes throughout the day drove higher lead volume because they were able to maintain higher positions in peak times, while improving ROI in the slower evenings. Consider experimenting with a set of your highest volume ad groups by...