The local advertising platform offers three products: online advertising, call-based advertising, and Business Profile Pages With todayâ””s launch, Marchex subsidiaries VoiceStar and Traffic Leader have been unified under the Marchex Digital...
With today's launch, Marchex subsidiaries VoiceStar and Traffic Leader have been unified under the Marchex Digital Platform Group to leverage the Marchex Connect platform and provide integrated, locally-focused advertising services including:
The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. Marchex today announced the expansion of its local advertising services into the mobile market.
VoiceStar Marketers don’t always agree on whether online activity trumps offline or vice versa. To unravel at least part of the conundrum, my firm commissioned comScore networks to study local search and the impact of offline activity on consumer...
Pay-per-Call Platforms – Ingenio, eStara, and Marchex's VoiceStar all offer ads that deliver phone calls to advertisers instead of clicks. Analysts are falling over themselves to predict just how many billions of dollars in revenue local will...
Local search marketing company, Marchex announced the purchase of call-based advertising services company VoiceStar and the appointment of About.com co-founder and CEO Bill Day as its new Chief Media Officer.
Marchex to Acquire Pay-per-Call ProviderMarchex announced plans to acquire pay-per-call provider VoiceStar, which it hopes to use to bring call-based ad services to its direct-navigation network. Want a snapshot of the day's search marketing news?
Marchex announced plans to acquire pay-per-call provider VoiceStar, which it hopes to use to bring call-based ad services to its direct-navigation network. In June, Marchex launched more than 100,000 local and vertical Web sites, each with unique...
