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Voice Search

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. There are a lot of great writers here at Search Engine Watch. More and more clients are beginning to understand the benefits of...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...