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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You want to interact with them, and most importantly give them a voice. It's about providing education, and not breaking customer trust with breaking regulation laws. After all, everybody needsgood and reliable information when it comes to money.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Show off your voice. How does it affect your voice, how you look, the way you present information? Instead, we need to invest time into developing customer personas and creating stories around who they are, what they want, how they view the brand...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention: Since voice search can be more convenient, quicker, and...