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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Show off your voice. How does it affect your voice, how you look, the way you present information? Instead, we need to invest time into developing customer personas and creating stories around who they are, what they want, how they view the brand...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention: Since voice search can be more convenient, quicker, and...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The CEO can be guided to attain awareness of the space, sensitivity to written word in social context, manage their voice, as well as the permanence and impact of every interaction, whether it was intended to be public, or not.

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer...

  8. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    A great example of a company giving their customers a voice and making them feel heard is from Starbucks. With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned...