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Voice

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core...

  2. How to Create a Social Media Friendly Landing Page

    Keep the copy consistent with the voice your fans find in the social media wilds. Add your voice to the conversation and leave your comments below. Community managers can create great little posts that entice and pique the curiosity of friends and...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You want to interact with them, and most importantly give them a voice. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...