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Vodka

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  1. Search Within a Search: Where's it Leading?

    The real trick in search and connected ad revenue lies in finding the right mix of vermouth, vodka, and olive juice without blowing the whole darn thing up. Historically, economic downturns force bizarre changes in otherwise healthy businesses as...

  2. The Long Tail Is Dead -- Long Live the Long Tail

    Get one term wrong and forget to turn the match type off of broad, and you can ruin your click-through rate – or worse, race through your budget faster than Lindsay Lohan downs a bottle of vodka. No words more true could be said of the state of...