There are multiple ways to find them and some of the popular paid applications to help with this include Vocus and Cision. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed...
Vocus reviews all press releases and follows an internal process designed to maintain the integrity of the releases we send out every day. A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million.
Stacey Acevero is the social media manager at Vocus. Stacey blogs at Vocus on influential marketing and social media while also blogging at PRWeb on public relations and SEO. Industry relevance, influence, and brand trust all play a factor.
PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and content marketing designed for reaching targeted communities online,” says Vocus Senior Vice...
The reach you can get with a press release makes it a viable option, but you might have to work with PRWeb or Vocus a bit to get the content fine-tuned to be information instead of being packed full of the hard sell.
Granted a submission to PRWeb or a Vocus account make the pickup and link benefit much easier, but those cost dollars – so for this article lets reiterate the best free press release sources: Are you looking for ways to market your small business...
Bill Wagner, the CMO of Vocus, talked about "Uncovering the Potential of PR to Drive Sales. I've just returned from the PRSA International Conference in Detroit, Michigan. The Public Relations Society of America is the world's largest organization...
