Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online...
The new solution leverages the analytics tools from comScore, Nielsen, Vizu and InsightExpress, the company said in a statement. The new suite will allow marketers to measure five KPIs: awareness (using InsightExpress surveys), impact (using...
A new study on blog readership conducted by Ad Age and Vizu Answers has found that blog readers are loyal, trusting and eager for entertainment. A full copy of the study is available at http://answers.vizu.com/pdf/Blog_Readership_Report_March_07.pdf.
