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In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Big digital media buyer VivaKi plans to purchase in-app ads through the exchange. Kurt Unkel, SVP, group director of audience on demand, VivaKi Nerve Center said he hopes the effort helps the agency better understand how mobile in-app inventory can...
A TechCrunch source at Publicis requesting anonymity "estimates that in 2010 Publicis will run $1 billion in advertising through Google, a figure Unkel (SVP at Vivaki - the digital arm of Publicis) does not dispute.
Razorfish will continue to operate under its brand name and will be part of VivaKi, a Publicis entity that includes Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia. Microsoft unloaded a potential conflict of interest today when it...
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi Nerve Center. JustilienGaspard Link Building with Customers, Part 2 LINK LOVE Customers are one of your most valuable link building resources, because they're...
The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi Nerve Center. Google has sold its Performics search marketing business to the Publicis Groupe. Chicago-based Performics has about 200 employees in Chicago, San...
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. takes the biggest challenge facing marketers today-the need for hyper-personalization on a massive scale-and turns it into a scalable, direct opportunity for...
