One vendor under consideration, the CEO mentioned, was Vitrue, which was recently bought by Oracle for $300 million. The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media...
Of course, Vitrue also “studied” the value of a Facebook fan back in 2010 and came back with the much-contested $3.60 a head figure. I think I want to believe in Vitrue’s study, though. We’ve previously reported that brands get 46 percent more...
With its climb has come a dedicated marketplace of Facebook ads vendors - firms such as Buddy Media, Vitrue, Context Optional, and Syncapse, as well as game developers like Zynga and Playfish. Facebook's 2011 advertising revenues were $3.1 billion...
Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue are partnering with Google to connect their products to the Google+ platform for publishing, monitoring, and managing circles.
Another factor may be that Viacom is itself developing an ad-supported, user-generated video platform with ViTrue, talentload.tv. Viacom's decision to issue a takedown notice to Google demanding the removal of all of its protected content from...
