Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
As the Nielsen research suggests, a whopping 70 percent of Pinterest users were female in 2012. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout.
Cyrus Shepherd did some fascinating research on the effects of profile pictures on click-through rate (CTR). The thing that struck me about her research is “you look where they look”. Google+ is the future of search.
One more stat: 44 percent say they're more likely to engage with brands if they post pictures than any other media, according to ROI Research. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the...
Eighty percent of shoppers will research online before making a purchase according to Google. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines.
Even performing some basic keyword research revealed a boatload of keywords that they would want to rank for. Webmaster Accounts and Google Analytics Once I dug into the site, I requested access to the client’s webmaster tools account and its...
Bing also has a great keyword research tool. If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to. Do your research, though.
Google Insights for Search essentially marries keyword research with trend data. While typical keyword research terms provide historical search volume data, Google Trends shows, well, how volume is trending – thereby helping predict future search...
When Perry notices popular search terms for certain topics, like “how to knit a spiral scarf,” and she has no lesson about that, she will create one, effectively using search as a market research tool.
Searchmetrics has been focusing heavily on research on change – It has been releasing lots of data on the effects of Panda and rel=author In terms of SEOmoz itself, we've been working on some research around spam for a while now, but it's still a...
Qualitative research can be incredibly eye opening and often exposes conversion rate killers that you didn’t know you had. One of the downsides of user research is that they identify problems, but they aren't always accompanied by suggestions on...
Often you may be looking to find something you have seen before or are continuing research on a topic. These include its Google Instant search capability to display results as the user types and improved visual displays for image searches by...
Defense Advanced Research Projects Agency (DARPA), the high-IQ artificial intelligence technology, dubbed CALO (or Cognitive Assistant that Learns and Organizes), is right on the cutting edge. While it doesn't strictly fall into the realm of search...
The study enlisted 12 participants for in-person research and another 90 online participants to be studied with eye-tracking software. A Toronto-based Canadian company, Mediative, spent a great deal of time and research using eye tracking...
Research firm Experian Hitwise reported via Twitter that visits to weather sites such as The Weather Channel were up 120 percent on Aug.compared to the same day the previous week, and was the 18th most trafficed day in the past three years.
In his session Keyword Forensics - Exploring the Hidden Keywords That Many SEOs Miss, Search Engine Workshops' John Alexander explained the difference between straight up keyword research and keyword forensics.
This would bear out research from Verisign and Xmarks who have also reported increased clickthroughs by overlaying trust factors into SERPs. Dutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to...
However, one of the main problems with personal health research is that patients often take information out of context or cannot make sense of it holistically. There is no doubt that BodyMaps is a good looking interface with useful information, but...
At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis and so on". The impact of Google's latest search ranking algorithm update...
