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  1. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Then the search engine sifts through the billions of photos on the Internet to select only images that contain the same visual phrases as the photo that was submitted originally by the user. Although reverse image searching may not be the most in...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. It's clear that businesses that work with very visual products or services have a lot to gain here. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S...

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Well, Search Engine Watch certainly thinks it is. In 2014 brands will become even more visual. To say that we've been blown away is an understatement.

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Marketers will get more out of PLA programs if they track, attribute...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing...