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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto. It's clear that businesses that work with very visual products or services have a lot to gain here. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve...

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. In 2014 brands will become even more visual. Well, Search Engine Watch certainly thinks it is. To say that we've been blown away is an understatement.

  7. 7 Content Marketing Tips to Recover From Google Penguin

    Our experience has shown us that few things help in recovery, or safeguarding against penalties, than natural search behavior. While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way...

  8. Pinterest Acquires VisualGraph to Boost Image Recognition

    Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes Pinterest to be a premier image search engine, but also an...

  9. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. This will provide a visual representation of what...