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  1. Online Newsrooms Grow Up, Go Social, Get Optimized

    Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. Get Visual! While most brands report having an online newsroom as part of the company website, only 14 percent of...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Use descriptive anchor text and text navigation instead. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Convert Navigation The navigation was completely image-based, but...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Simplifying navigation. If you’re a visual person like me, go ahead and Google the same exact thing on your computer and phone. Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands must be moving at the same pace their consumers are and have a plan in place for augmented reality usage as it relates to navigation, content delivery, and product experiences. The emergence of visual bookmarking site Pinterest and the super...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    I like both the Navigation Summary and In-Page Analytics reports in Google Analytics, but the below the fold metrics and visual presentation make it easier to find and interpret trends: A great landing page can easily increase conversion rates...

  6. Healthline & GE Launch 3D Human Body Visual Search Engine

    However, what it lacks in a smooth navigation experience it makes up for with richer, more detailed graphics which are clearly labelled with short and long explanations. As soon as reliable search results are included, it is easy to imagine that...

  7. How to Optimize Your Website for Great User Experience Across All Browsers and Devices

    NavFlow can be used for conversion optimization through navigation analysis; test a call to action for instance. AttentionWizard.com: From the brilliant mind of Tim Ash, international keynote speaker, testing expert, and founder of SiteTuners.com...

  8. Augmented Reality (AR): A New World Order - SES San Francisco

    Navigation and discovery Google Goggles currently blends Augmented Reality with visual search. Visual Search Luckily we can end on a high with a fix of Augmented Reality. Gene Becker (Lightning Laboratories) is moderating this session, with...