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  1. Google Analytics Content Reports: Understanding the Key Benefits

    If you have selected a page within the report already, clicking these links will take you to the Navigation Summary or In-Page report about this page; if not, it will use the default page but you can then change the URL from the drop down in the...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Provide visual cues for ease of navigation: Make sure important information is placed above the fold, and the shopping cart is easily accessible. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. It is amazing in this segment to see how the behavior of visitors changes...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Their features are very comparable to Google, they have excellent navigation and even a few extra capabilities. The tool has great filters and offers an awesome visual representation of crawled and indexed pages.

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. Web designers know what the original design intent is, and they have an eye for the visual details. You’ve got many ingredients coming together, and before...

  6. Online Newsrooms Grow Up, Go Social, Get Optimized

    Since the early website days of the roaring 1990s, the “news” section has been part of the main navigation of most corporate websites. Get Visual! While most brands report having an online newsroom as part of the company website, only 14 percent of...

  7. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Use descriptive anchor text and text navigation instead. In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. Convert Navigation The navigation was completely image-based, but...