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  1. Writing Your Way to the Top of Search and Social Results

    Keep it visual with charts, graphs, or infographics Think about the mobile use and have a visual slideshow version Poof! No more. Garbage in, garbage out. Today’s smart brands are putting their money where the return on investment (ROI) is...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and...

  3. The Evolution of SERPs and User Behaviors

    Visual elements are more attractive than text. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Content type: How does standard text content fare against video or other visual content amongst your audience? However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. Search results beware and be aware, customer service is part two of the social media revolution.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The organization thought it would be useful to give site visitors some visual distinction as to what requires registration. They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues...

  7. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site gives the user a visual line graph with some rough numbers that are meant to indicate popularity. Yelp is turning 10 years old, and has announced it has accumulated 57 million reviews filled to the brim with colloquialisms and verbal memes.

  8. How to Create a Social Media Friendly Landing Page

    Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. Community managers can create great little posts that entice and pique the curiosity of friends and fans.