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  1. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. By entering a competitor's domain, you can...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For visitors who hit any one of these pages and were a free (but not paid) member, I hit them with an ad that spoke to the value of the client's paid service for that particular use case, which also sent them back to that particular use case page...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Using the example of Bob from the manufacturing company, we could recognize all visitors that work in the manufacturing vertical. PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM.

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. If landing page optimization and conversion funnel testing are not on the list of items that you're...

  6. How the Gun Control Debate is Impacting Search Results

    Meetthenra.com is a site that aims to teach its visitors about what they deem to be the extremist leadership of the National Rifle Association and saw a large upturn in its visitation after the leader of the NRA made controversial comments...