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  1. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However the definitely are many cases where guest blogging can be high-quality and can be useful to a site's visitors, and Cutts doesn't want to discourage this. So yeah, these tactics may be dead from a link building, Google manipulating, Pagerank...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, if you set an ABR threshold at twenty seconds, and still have a high ABR percentage, then visitors clearly aren't engaging with your content. For example, you might find technical problems that caused soft 404s, auto-generated URLs...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs from a desktop.

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    So the change is actually likely to result in a worse user experience for searchers from that perspective, since in the past many webmasters and SEO professionals made that adjustment so that their visitors could find what they were expecting.