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  1. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Unique visitors Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content optimization that will drive more...

  3. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide...

  5. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. Creating pages with both these tags will be better for optimization when targeting places like Latin America...

  6. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However the definitely are many cases where guest blogging can be high-quality and can be useful to a site's visitors, and Cutts doesn't want to discourage this. So yeah, these tactics may be dead from a link building, Google manipulating, Pagerank...