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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] provide a store locator to guide website visitors to local pages? How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide...

  3. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. Creating pages with both these tags will be better for optimization when targeting places like Latin America...

  4. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However the definitely are many cases where guest blogging can be high-quality and can be useful to a site's visitors, and Cutts doesn't want to discourage this. So yeah, these tactics may be dead from a link building, Google manipulating, Pagerank...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...

  8. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, if you set an ABR threshold at twenty seconds, and still have a high ABR percentage, then visitors clearly aren't engaging with your content. For example, you might find technical problems that caused soft 404s, auto-generated URLs...