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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that...

  2. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Even if you aren't a soccer fan ("football" to the rest of the world), you were...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way.