On July 8, AltaVista will begin redirecting visitors to the main Yahoo site. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. For those of you old-school enough to remember going...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
You find other great and authoritative sites, reach out and express the value of your website, and why their visitors would be benefited by a link from their site to yours. The client gets great links, the linking website's visitors aren't misled...
Unique Visitors by Page Installing it shows you the Unique Visitors by Page. That, in and of itself would be bad enough, but I was faced with taking the data that was available (about eight months worth) and figuring out what the top pages were and...
Align your goals with your ad copy, landing pages, and website – and don't reward visitors for something other than what you're hoping for. Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs...
What it means is that you have visitors leaving spam comments in your blog or forum or other user generated areas. This just recently happened to one of my clients. Pure spam" is actually a type of spam definition Google gives websites it feels has...
As a result, many webmasters have shifted a lot of their work from link building to creating quality content that visitors want to share, and now Google has updated their Ranking help article to reflect exactly this.
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? If true, this means the starting point "how do I get visitors to my website?
Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Visitors will also be able to test the shareability of their own campaigns using...
It's there to help you understand where your visitors are located in the world so that you can see which markets are good for your business and where you may need to improve marketing or services. Does your website target users in a specific...
Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales in celebration of the author. Maurice Sendak was born on this date 85 years ago.
That is to say, they show changes the visitors would see in their browsers. Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API calls.
If you've been working hard to optimize content that's not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. The most obvious is Google Analytics, which offers an in-depth...
Visitors: How many visitors clicked through to your website from Pinterest. Repinners: The number of visitors repinning your pins. What content are your visitors loving so much they just have to pin it?
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. For example, you can look at visitors from specific...
For visitors who hit any one of these pages and were a free (but not paid) member, I hit them with an ad that spoke to the value of the client's paid service for that particular use case, which also sent them back to that particular use case page...
The one constant seems to be providing quality content - walking in the shoes of our site visitors and providing information that is valuable to them. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking...
As explained in Step 4 above, you have the option to include a lot of information, much of which will help visitors make a decision and find your business, so don't miss out. Yahoo Local has a search bar where visitors can search for a particular...
If you're a website owner who tracks visitors' actions using Google Analytics, you're likely using goals. Goals in Google Analytics are ways of tracking if a visitor performed an action that likely affects your bottom line.
Organic search traffic both as a percentage of overall website traffic and the number of unique visitors. It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month.
