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  1. My Top 5 Most Used Custom Reports in Google Analytics

    Unique Visitors by Page Installing it shows you the Unique Visitors by Page. That, in and of itself would be bad enough, but I was faced with taking the data that was available (about eight months worth) and figuring out what the top pages were and...

  2. Do the PPC Engines Reward the Right Behaviors?

    Align your goals with your ad copy, landing pages, and website – and don't reward visitors for something other than what you're hoping for. Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Visitors will also be able to test the shareability of their own campaigns using...

  4. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales in celebration of the author. Maurice Sendak was born on this date 85 years ago.

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. For example, you can look at visitors from specific...

  6. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For visitors who hit any one of these pages and were a free (but not paid) member, I hit them with an ad that spoke to the value of the client's paid service for that particular use case, which also sent them back to that particular use case page...