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  1. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. The above will likely only take you a few hours to complete, but a few hours that could help you ramp up the conversion percentage of...

  2. Can Groupon Break Into the Search Market?

    If enough visitors request a deal on a specific page, Groupon will work on making it happen. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  4. Introducing the Local Marketing Adoption Curve

    Paid search and paid social should drive visitors to the location pages created in the "walk" stage. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as...

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website. Providing website visitors with free whitepapers and e-books not only allows you to...

  6. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. When people find out I’m the author of Google AdWords for Dummies, the second...

  8. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Unique visitors However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Give these tests some time to run, and gather data about your site visitors that will help you draw conclusions about what is working and what isn’t. There are tons of tools out there for gathering data and guiding our strategies so we can make...

  11. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on your website. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...