Our intern client at the time drew over 250,000 site visitors in the course of a few hours. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"!
However visitors to the Meebo website are now greeted with a message that tells that this this option has been lined up to be removed. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. Content strategy is all about matching visitor intent with the right message to meet user needs and business goals...
Visitors to your site likely won't convert on the first visit. Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. Video is a powerful way to reach audiences both for publishers and advertisers.
He recommended changing the URLs to include the target keywords, and the client, following these instructions, immediately changed the URLs without any redirect work to ensure that links to the old URL continue sending visitors to the right page.
Our category pages were too cluttered with descriptions, and actually made it daunting for our visitors to read all of the crammed description copy we had written We had been running a number of A/B tests and seeing good results but this didn't...
Tourism Australia believes that travel decisions are largely made via word of mouth and sees all its fans, citizens, and visitors as brand advocates. This social media success has played a large part in attracting 6.1 million visitors to Australia...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
Convert more visitors into leads and clientele. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging...
How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Basic search engine optimization (SEO) is fundamental. And essential.
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
At Linkdex, couches and tables invite visitors and customers to relax and chat, a feature that was repeated often on the SES exhibit hall. At the opposite end of the floor, Yext helped its customers with location information software and had a...
Think about what you want your website visitors to do. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. The way we market, sell, deliver and report on SEO services has...
In this case, paid search is generating more conversions from new visitors than from repeat visitors, and nearly twice as many assists came from new visitors as from returning visitors. Search funnel reports will give you a good idea of how...
Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them? So how can you build a site that addresses current and future cross...
The new design also showcases playlists more prominently to the right of the video being viewed on the watch page, so carefully curate your videos into playlists and share playlist URLs with visitors and subscribers alike.
