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  1. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. We have all done market research on our competitor...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    When you provide a personalized experience, visitors remain on your website longer, download more offers, and ultimately purchase more products. Companies such as Marketo, HubSpot, and Pardot have been using the power of dynamic content and their...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a multi-channel approach to drive traffic and engage visitors. What did you just click on? Look at the ridiculous headline for this column.