SEO News

Visitor Ppc Landing Pages

RSS
  1. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    The lists themselves can be build from virtually any website visitor, but let's explore a few ideas and examples. Many of the ways to integrate PPC will include retargeting because the ad copy and landing pages can be so personalized to our lists.

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on trying to get the visitor to become a paid member, leaving that effort to either our display marketing folks or their internal non-PPC...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Marketing automation platforms have the ability to deliver dynamic content based on visitor data and demographics. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. Wordstream described it as "a means of collecting information (i.e.a...

  5. How to Improve Your AdWords Performance With Analytics

    This is a mean average, so every visitor who looks at loads of pages will push this number upwards. If you pages per visit average is two, then a visitor who looks at 10 pages has as much impact on your average as eight bounced visits (obviously...

  6. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    People may not convert immediately; you may still collect information, follow up, and have the visitor convert weeks down the road. Whether social, PPC, email marketing, or another touchpoint, you’re building a relationship and that has a real...

  7. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    Stay away from Flash: Avoid using extensive Flash and images – and make sure you're including sufficient text to give the visitor (and the search robot) a good idea of the page's content. In this series on advanced PPC optimization techniques for...