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  1. SearchDay | Obama is Winning the Internet War

    Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. Landing Page Optimization: Guessing vs. Today's Top Story: ErikQualman Obama is Winning the Internet War BRAND EQUITY Election Day in...

  2. Landing Page Optimization: Guessing vs. Testing

    Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. You may never be able to answer why a specific visitor did or didn't respond to your landing page.

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