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Visitor Behavior

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Then apply them one at a time to take a deeper dive into user behavior across...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use the Time Lag and Path Length reports to understand at what point you should retarget users and how much you should spend on reaching an already exposed visitor. You can use this data to reallocate funding to other higher funnel programs...

  5. 9 Ways to Prepare for a Future Without Cookie Tracking

    Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor preferences and behavior, which many of us likely take for granted. This is the same reason why many browsers automatically block...