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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Now, 8.3 minutes per visitor for mobile web users is significant – that's a pretty good average engagement for a content site. But the 202 minutes per visitor among mobile app users is almost otherworldly and suggests significant upside for...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. You can maximize engagement, brand preference, loyalty, and sales by delivering...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Integrating Google AdWords and Google Analytics makes for a...