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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  2. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    More than two-thirds of Facebook users visited the site at least once a day, with 40 percent doing so multiple times throughout the day, according to the study. Close to 60 percent of its users visited the site at least once a day, with 35 percent...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor behavior.

  4. Remarketing Lists for Search Ads: 4 Smart Strategies

    Once a user has visited the site however, a whole new world opens up. Create a new campaign with competitor names as keywords, and bid on it only for users who have visited your site recently. Somebody saw something compelling enough in your...

  5. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google displays ads across the Google display network for visitors who have visited your site and left, showing items which are related to what that shopper viewed, with a 450 percent higher click-through rate than traditional marketing.

  6. 21 Ways to Scale Content Promotion for Maximum Exposure

    Buy some traffic for your assets on AdWords or use remarketing to re-engage with anyone who’s already visited your site. If your asset lives outside the blog (in a separate content resources section of your site), pen an announcement about it, and...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    But, anyone who has visited the state will tell you it's the people who live there that make Oklahoma worth singing about. Every city in which TrueView campaigns were active jumped up into TravelOK.com's list of top 15 DMAs nationally that send...

  8. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    What that meant for search data was this: websites visited from Google's organic search results still knew the user came from Google, but they didn't receive information about each individual query. The referrer header is the URL of the web page...