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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. You could also create a special offer for those who did...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Those are the pages that were heavily visited via Google organic prior to the Panda hit. That’s where I analyze the site over time from a number of viewpoints. Depending on your audience, you may need to stop looking at your beautiful site in...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. Site design should be responsive, or mobile-ready In between live tweeting from the event, posting pics, and...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  5. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    More than two-thirds of Facebook users visited the site at least once a day, with 40 percent doing so multiple times throughout the day, according to the study. Close to 60 percent of its users visited the site at least once a day, with 35 percent...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor behavior.

  7. Remarketing Lists for Search Ads: 4 Smart Strategies

    Once a user has visited the site however, a whole new world opens up. Create a new campaign with competitor names as keywords, and bid on it only for users who have visited your site recently. Somebody saw something compelling enough in your...

  8. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google displays ads across the Google display network for visitors who have visited your site and left, showing items which are related to what that shopper viewed, with a 450 percent higher click-through rate than traditional marketing.