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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Music history buffs will want to visit Muskogee where they'll find the Oklahoma Music Hall of Fame, a museum which collects and documents information archiving Oklahoma's rich musical history. It also drove TravelOK.com to rank second highest in...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Visit the campaign ‘Settings’ tab to optimize for your business. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Visit ProgrammableWeb.com to explore the wealth of data available. However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website before they click and visit – via rich snippets in the SERPs. Markup and microformats are also becoming extremely important to local rankings. Over the last 12 months we have witnessed a content marketing...