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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Searches with local intent are more likely to lead to store...

  3. 7 Reasons You Need to Update Your Google Maps App

    Once you've found a location that you want to visit, simply tap on the place card and use the star icon to save the destination in your results. For users in the United States this feature is available for highways and local roads in major metro...

  4. Google, Where’s My Car? Google Now Adds New Parking Location Card

    When you're ready locate your car all you need to do is visit Google Now, hit the card, and then use Google Maps to find your car exactly where you (almost) remember leaving it. Perhaps there will be local ad targeting based on parking location in...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Music history buffs will want to visit Muskogee where they'll find the Oklahoma Music Hall of Fame, a museum which collects and documents information archiving Oklahoma's rich musical history. It also drove TravelOK.com to rank second highest in...