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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Give readers just enough information to whet their appetites, followed by a call to action to visit your organization’s website where they can download the complete whitepaper or e-book. Have you stopped to think that the same great content you’re...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Free cleaning with first visit is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. After five years of growth in the north Chicago suburb of...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. If you can create outstanding content, people are more likely...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT. Look for high bounce rates, low time on site, and low pages per visit for various...

  7. How to Solicit Feedback from Prospects and Customers

    Worse, possibly, are the satisfaction surveys that arrive after a service call or visit. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old...

  8. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Although desktop revenue grew 27 percent year-over-year to $49 million in the June quarter for RetailMeNot, MediaPost notes it was “slightly lower than RBC estimates of $50 million, mainly due to lower desktop revenue per visit, ‘likely due to the...