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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    It can reduce any risk that thin content issues might negatively impact SERP visibility If that's the case, think about moving to a SEO-friendly platform, like Magento or Shopify. Depending on the ecommerce platform you're using, concentrating...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine visibility. All the SEO basics matter here in terms of getting your branded content indexed by Google...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge. Content Marketing and Gaining Visibility Kawasaki is an outspoken supporter of Google+ and even...